17 Key Influencer Marketing Statistics To Fuel Your Strategy Influencer marketing growth statistics 5. influencer marketing is growing into a $24 billion industry. as the number of brands using influencer marketing increases, it’s no surprise that the industry is experiencing significant growth. in 2023, the industry was valued at an impressive $21.1 billion, growing by 29% from $16.4 billion in 2022. Here are the top creator economy stats you need to know. 1. cost per activation (cpa) is down 19.2% on average. the cost per activation, aka the cost of launching an influencer campaign, is down 19.2% across instagram (feed, stories, and reels), tiktok, and facebook. however, cpa is up on pinterest.
17 Key Influencer Marketing Statistics To Fuel Your Strategy By 2024, brands in the us are expected to spend $7.14 billion on influencer marketing. in 2023, $1,958 million is expected to be spent on instagram influencer marketing in the us, and this is then expected to grow to $2,210 million in 2024, making it the top channel for influencer marketing spend. this is followed by tiktok ($989 million 2023. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023. the influencer marketing industry was worth just $1.7 billion back in 2016. it hit $16.4 billion in 2022 and is expected to increase by another $5 billion this year. this exponential growth demonstrates the health of this industry. 2. 2. 1 in 4 marketers currently leverage influencer marketing. 3. 72% of gen z and millennials follow influencers on social media. 4. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. 5. 17% of marketers plan to invest in influencer marketing for the first time in 2023. In 2019, brands spent $2.42 billion on influencer marketing. in 2022, that number had increased to $4.14 billion, which is anticipated to grow to $4.62 billion in 2023. this further demonstrates the massive and growing power of influencer marketing. 14. live streaming and influencer marketing are merging.
17 Key Influencer Marketing Statistics To Fuel Your Strategy 2. 1 in 4 marketers currently leverage influencer marketing. 3. 72% of gen z and millennials follow influencers on social media. 4. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. 5. 17% of marketers plan to invest in influencer marketing for the first time in 2023. In 2019, brands spent $2.42 billion on influencer marketing. in 2022, that number had increased to $4.14 billion, which is anticipated to grow to $4.62 billion in 2023. this further demonstrates the massive and growing power of influencer marketing. 14. live streaming and influencer marketing are merging. The sector’s market size is projected to grow from $4.55 billion usd in 2023 to roughly $6.17 billion usd in 2024 – a cagr of 35.7%. 17. the estimated value of the fashion and beauty influencer marketing sector is $30.4 billion usd by 2032. Influencer marketing growth and roi. the success of influencer marketing is demonstrated by the sector's steady expansion. businesses have allocated many resources to this approach, which had a market value of $21.1 billion in 2023. this expansion can be attributed to influencer marketing's remarkable roi.
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