Amazon Logo Decoding The Hidden Meaning Evolution And History Designhill

Amazon Logo Decoding The Hidden Meaning Evolution And History Designhill The logo is a remarkable design and has helped make the company a household name. but its logo has a long evolutionary history. amazon was founded on july 5, 1994, in seattle, by jeff bezos, and it was an online marketplace for books back then. now, the marketplace has hugely expanded, covering almost all product categories. The hidden message in the amazon logo. beneath the surface of the amazon logo lies a hidden message that is easily overlooked. the negative space between the letters “a” and “z” within the arrow cleverly forms a smile, further reinforcing the company’s commitment to exceptional customer experiences.

Amazon Logo Decoding The Hidden Meaning Evolution And History Designhill The amazon logo of 1994 was a big a letter with a river flowing through it. beneath the logo were the words: earth’s biggest bookstore. and it was only a bookstore back in 1994, but that was about to change quickly. the entire logo was covered with water effects that were meant to separate amazon from the rest. Ultimately, the ‘amazon’ name became central to the visual and conceptual power behind the company’s logo. today, the iconic ‘smile’ logo features an arrow starting at the letter a and ending at z (from ‘a to z’). it’s a motif that cleverly reflects amazon’s endless range of products and end to end delivery. The hidden meaning. here is amazon’s current logo. at first glimpse, you will notice the arrow. it is dark yellow and gets noticed from a long distance. in fact, without this arrow, the logo looks incomplete. this arrow may also act as an emblem for the company since it is the vital feature of this logo. Current amazon logo since 2000. the current amazon logo was created in 2000, slightly modifying the yellow bridge like curve to look like a smile, extending from a to z of the word “amazon”. besides being a symbol of positivity and technological progress, the orange arrow is used to depict the huge variety of products available at amazon.