Chapter 2 Consumer Behaviour 2021 Pdf Motivation Motivational Journal of business studies and manageme nt review (jbsmr) vol.4 no.2 june 2021 p issn: 2597 369x e iss n: 2597 6265. 72. toward a general theory of consumer motivation: a critical review. bilson. 14. motivational theories and models. motivations are often considered in psychology in terms of drives, which are internal states that are activated when the physiological characteristics of the body are out of balance, and goals, which are desired end states that we strive to attain. motivation can thus be conceptualized as a series of.
Consumer Behaviour Marketing Pdf Motivation Motivational In consumer behavior theory, consumer motivation is the prime mover to promote consumer behavior and provide the direction and purpose to consumer behavior (liu & bakici, 2019). in addition, brand related stimuli can be associated with any inherent characteristics of a brand signifying its absence or presence (morrison & crane, 2007). 3 consumption philosophies. crowd based cognition often alters the innate consumption behavior and induce quick shifts in the perceptions, attitude, and behavior of consumers. the crowd focus is categorical in the context of premier, mass, and bottom of the pyramid consumer segments. The key characteristics of consumer motivation (sect. 3.1), how to interpret motivation as a product of personal and situational factors (sect. 3.2), to explain consumer behavior through content and process theories (sect. 3.3), which consumption specific motives can be distinguished (sect. 3.4), and. how to measure consumers’ motives (sect. Research on goals and motivation started almost a century ago and continues to thrive today. in this chapter, we distill the rich literature on consumer goals and motivation by presenting recent works against the backdrop of foundational theories. we start with a discussion of how consumers initiate goal pursuit.
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