Chapter 2 Mkt243 Notes Pdf Chapter 2 mkt243 notes free download as word doc (.doc .docx), pdf file (.pdf), text file (.txt) or read online for free. the marketing environment consists of internal and external forces that affect a company's ability to serve its customers. the internal marketing environment includes the company, suppliers, marketing intermediaries. Post purchase behavior. step 1: need recognition. need recognition is the result of an imbalance between actual and desired states. the imbalance arouses and activates the consumer decision making process. a want is the recognition of unfulfilled need and a product that will satisfy it.
Chapter 02 2 Slides Per Page Pdf Mkt243 Fundamentals Of Marketing Mkt243 notes chapter 4,5,6,7,8. other 100% (20) 1. mkt243 mindmap chapter 5 (fundamental of marketing) lecture notes 100% (14) 23. mkt 243 marketing plan report. Retailing (chapter 8) notes. supplementary notes of mkt243 chapter 2. supplementary notes of mkt243 chapter 1. mkt243 mindmap chapter 3 (fundamental of marketing) chapter 1 mkt243 uitm. mkt 243 chapter 2 marketing environment clo1: describe the concept of marketing, component marketing mix and principles of marketing lesson outcomes lo1 discuss. Mindmap mkt243 chapter 2 free download as pdf file (.pdf), text file (.txt) or view presentation slides online. the document discusses the internal and external marketing environments that influence a company's marketing activities. the external environment includes demographic, economic, socio cultural, technological, political, and legal. 2. specialty product is goods that the customer does not know about or knows about but does not normally think of buying. 3. product line is known as the group of closely related product item. 4. the process of getting a group to think of unlimited ways to vary a product or solve a problem is known as brainstorming. 5.
Comments are closed.