Workshop Customer Journey Mapping вђ C2 Consulting Firm When journey maps are used in the right way — as a means to address a specific, known business goal — the benefits are vast. our earlier research on practitioners’ journey mapping activities identified several advantages, including aligning stakeholders around common goals and vision, enabling focus on customer needs, and helping team members establish a personal connection with the end. There are many ways to design an effective 2 day journey mapping workshop, but here’s a starting point: day 1: bring together internal stakeholders from across the company and create journey maps based on your assumptions of your customers’ experiences. in an ideal world, you’ve done some ethnographic research prior to the workshop to.
Customer Journey Map Workshop Youtube Running a customer journey mapping workshop is a strategic imperative and foundational to your success. by defining objectives, collecting and analyzing data, creating detailed personas, and fostering cross functional collaboration, you'll ensure that your journey map is based on solid insights and a deep understanding of your customers. Step 4: run the customer journey mapping workshop. photo by unsplash. when the workshop starts, the first thing to do is set up some ground rules, give people context, and explain what you will do. give them the agenda, an overview of the personas, and the scope of your today's journey mapping. Here’s our beginner customer journey mapping framework to help you create your first complete map in 2 and ½ working days: day 1: preliminary customer journey mapping work. day 2: prep and run your customer journey mapping workshop. final ½ day: wrap up and share your results. Present the cjm’s purpose & goals. now it’s time to kick off the customer journey map exercise. start by speaking to the purpose and goals you’ve identified for the map. it’s important to make sure your team understands what you’re trying to accomplish, or else you run the risk of the session getting off track.
How To Run A Customer Journey Mapping Workshop Custom Vrogue Co Here’s our beginner customer journey mapping framework to help you create your first complete map in 2 and ½ working days: day 1: preliminary customer journey mapping work. day 2: prep and run your customer journey mapping workshop. final ½ day: wrap up and share your results. Present the cjm’s purpose & goals. now it’s time to kick off the customer journey map exercise. start by speaking to the purpose and goals you’ve identified for the map. it’s important to make sure your team understands what you’re trying to accomplish, or else you run the risk of the session getting off track. No more than 5 words. while they are writing down the touchpoints, tape several sheets of flip chart paper up to the wall in the line. then draw a line horizontally in the middle of the sheets. write “customer” on the top half and “company” on the bottom half. then “start” on the top left and “end” on the top. A customer journey map is an indispensable design thinking process that will help you do just that! the workshop is divided into 4 parts. in the first part, i spend a little time discussing why businesses who wish to succeed must focus on delivering an ever improving customer experience. this is particularly relevant in a “post covid” world!.
Comments are closed.