юааfirstюаб юааdata Sюаб ташюааholidayюаб юааinsightsюабтащ юааtracksюаб юааconsumerюаб юааspendingю In 2024, an optimistic trend emerges as 80% of us consumers plan to celebrate holidays. valentine's day and new year's eve see a 4 point increase, while independence day anticipates 68% participation, up by 3 points. halloween and thanksgiving expect 61% and 89% participation, each increasing by 1 point. advanced planning and gathering trends. First data's ‘holiday insights’ tracks consumer spending in real time. tracking holiday spending.
Holiday Spending Expectations Shift Us Consumer Survey Findings Most americans don’t intend to splurge on gifts this year (except for a group of “enthusiasts” with plans to spend big): the percentage of consumers who intend to splurge on either themselves or others this holiday season declined four percentage points year over year, from 39 percent in 2022 to 35 percent in 2023. Download the full report for additional views. numerator’s 2024 holiday preview survey was fielded to 5,132 consumers in january 2024, and highlights consumers’ celebration, shopping and spending plans for 14 key holidays through the end of the year. it also dives deeper into three upcoming holidays: valentine’s day, st. patrick’s day. Retailers ring up sales as holiday spending starts early. as our 2023 holiday quick take report indicates, evolving holiday shopping trends make this season stand out. many consumers began their shopping earlier, purchasing through hybrid and digital channels rather than traditional brick and mortar. discount and off price options are gaining. Consumers will increase spending by a healthy 7% this year, allocating an average of $1,530 for gifts, travel and entertainment. the summer travel boom. will continue into winter, with travel related spending increasing a robust 12% over the 2022 holiday season. almost 40% of consumers will spend more overall than they did last year.
юааfirstюаб Data Introduces ташspendtrend юааholidayюаб юааinsightsюабтащ Cstore Decisions Retailers ring up sales as holiday spending starts early. as our 2023 holiday quick take report indicates, evolving holiday shopping trends make this season stand out. many consumers began their shopping earlier, purchasing through hybrid and digital channels rather than traditional brick and mortar. discount and off price options are gaining. Consumers will increase spending by a healthy 7% this year, allocating an average of $1,530 for gifts, travel and entertainment. the summer travel boom. will continue into winter, with travel related spending increasing a robust 12% over the 2022 holiday season. almost 40% of consumers will spend more overall than they did last year. We forecast that total retail sales for the 2024 holiday season will reach $1.372 trillion, growing 4.8% yoy. ecommerce sales will grow 9.5% to reach $271.58 billion, per our forecast, as consumers go online for quick, easy purchases and easy price comparisons. non ecommerce sales will grow 3.7% to reach $1.1 trillion. Key takeaways. consumer spending finished solidly in 2023, with total card spending per household increasing by 0.2% year over year (yoy) in december, according to bank of america internal data. on a seasonally adjusted (sa) basis, per household spending was positive for the second month in a row, rising 0.1% month over month (mom).
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