How To Find Consumer Insights That Are Truly Powerful Riset Hurdle 1 – non obvious (the “no shit” hurdle) an insight must clearly be something new, but novelty alone isn’t sufficient. it also needs to be fairly surprising and unexpected. counterintuitive, even. an ‘insight’ that is easily discoverable or clearly predictable or widely anticipated, isn’t really an insight at all. A strong consumer insight is one that serves as a strategic platform for change. it’ll be one that helps guide your business decisions and actions by letting you know what truly drives, frustrates or motivates your customers. powerful insights shine fresh light on consumer behavior patterns because they share a few common characteristics:.
How To Find Consumer Insights That Are Truly Powerful Key benefits of gathering consumer insights include: decreasing the customer acquisition costs. increase the targeting of and sales to new customers. reducing customer churn. increase the upsell to existing customers. increasing customer loyalty. improve the marketing return on investment. The consumer insights you choose to leverage should help you tell a creative, compelling story, while reinforcing your core brand values. empathy and authenticity matter too, so tap into your consumers’ mindsets ahead of every new campaign to check you’re still on the right track. if not, pivot your strategy. How to use insights from customer reviews and ratings: product service improvements: identify consistent issues and make necessary changes. testimonials: highlight positive reviews in marketing materials. engage dissatisfied customers: address negative reviews, showing you’re proactive and value feedback. The focus area of emotional insights is to examine the emotions driving consumer behavior. 6. purchase journey insights. these insights map the various stages involved in a customer journey. it helps in a better understanding of the touchpoints, interactions, and channels, and how consumers react to them.
How To Find Consumer Insights That Are Truly Powerful Riset How to use insights from customer reviews and ratings: product service improvements: identify consistent issues and make necessary changes. testimonials: highlight positive reviews in marketing materials. engage dissatisfied customers: address negative reviews, showing you’re proactive and value feedback. The focus area of emotional insights is to examine the emotions driving consumer behavior. 6. purchase journey insights. these insights map the various stages involved in a customer journey. it helps in a better understanding of the touchpoints, interactions, and channels, and how consumers react to them. Identify trends and patterns. first and foremost, data is analyzed to identify trends and patterns. it’s then used to develop targeted marketing campaigns. below are some common ways you can use collected data to identify trends and patterns in your consumer base. conduct quantitative analysis: with consumer insights, you can analyze the. Consumer insights look at the wants and needs of your target market to explain why the market behaves the way it does. this type of research can give your business a deeper understanding of consumer behavior —including both personal consumer preferences and market trends. market research data, like how many people in your target market would.
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