Customer Journey Map Powerpoint Create a crossfunctional team of allies who can help you advertise the process and build buy in for your recommendations. they will also be your workshop participants. step 2. prioritize actors and scenarios: decide whose journey (the actor) and what journey (the scenario) you’ll be mapping ahead of time. Day 1: bring together internal stakeholders from across the company and create journey maps based on your assumptions of your customers’ experiences. in an ideal world, you’ve done some ethnographic research prior to the workshop to provide background information for the mapping activity. day 2: bring customers in to validate (or invalidate.
How To Host A Customer Journey Mapping Workshop Step 1: map the current state. have each team focused on an assigned scenario, and you might provide them with a customer journey map template. since this is the start of the workshop, the team can make assumptions, keeping in mind that they’ll be gaps in their knowledge. Here are the steps to create the customer journey map. step 1: have clear goals for the map. step 2: identify personas and define goals. step 3: emphasize on the target customer personas. step 4: jot down all the touchpoints. step 5: have a clear idea of the resources you need and the ones you have. Step 4: run the customer journey mapping workshop. photo by unsplash. when the workshop starts, the first thing to do is set up some ground rules, give people context, and explain what you will do. give them the agenda, an overview of the personas, and the scope of your today's journey mapping. It is common that the initial workshop includes many stakeholders, and then the workshop output is taken to different teams, departments and experts to refine and build the maps, with a final workshop to present the final map. some customer journey mapping projects are simple enough to complete with one or two rounds of stakeholder and expert.
How To Facilitate A Customer Journey Mapping Workshop The Big Bang Step 4: run the customer journey mapping workshop. photo by unsplash. when the workshop starts, the first thing to do is set up some ground rules, give people context, and explain what you will do. give them the agenda, an overview of the personas, and the scope of your today's journey mapping. It is common that the initial workshop includes many stakeholders, and then the workshop output is taken to different teams, departments and experts to refine and build the maps, with a final workshop to present the final map. some customer journey mapping projects are simple enough to complete with one or two rounds of stakeholder and expert. Step 2. give the context. yes, you told everyone all the details in advance, but it’s time to do it again. briefly explain key things about the journey mapping methodology. there may be people that have never mapped customer journeys and even seen them. tip #1: don’t go into the details of each workshop’s part. Preliminary customer journey mapping work. before you host a customer journey mapping workshop, it’s important to understand who needs to be involved, what tools you’ll be using to make your map, and what technology you’ll need to host your workshop. here are a few important steps to take before making your customer journey map.
How To Run A Journey Mapping Workshop A Step By Step Guide Step 2. give the context. yes, you told everyone all the details in advance, but it’s time to do it again. briefly explain key things about the journey mapping methodology. there may be people that have never mapped customer journeys and even seen them. tip #1: don’t go into the details of each workshop’s part. Preliminary customer journey mapping work. before you host a customer journey mapping workshop, it’s important to understand who needs to be involved, what tools you’ll be using to make your map, and what technology you’ll need to host your workshop. here are a few important steps to take before making your customer journey map.
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