Pdf Impact Of Advertising On Consumer S Buying Behavior Among In the new era and the modern world advertising industry is experiencing fast extraordinary changes. commonly, advertising is one of platform for communication that used to inform, persuade and remind consumers about the existence of certain products or services in the certain market. advertising, shows as a favorite type to students in influencing their buying behavior, however, students tend. Variable, which means impact of social media advertising on consumer buying behaviour, as per the findings, r = 0.980, r square = 0.960 p value = 0.000, from 0.960 r square value i t shows the.
Effects Of Advertisement On Consumer Behavior Pdf Consumer The present research paper is focusing on the impact of advertising on consumer's buying behaviors. brand image, persuasiveness and celebrity endorsement in the advertising are the key factors. The main findings of the research reveal that television advertising has a positive and statistically significant effect on consumer buying behaviour; radio advertising has a negative but. This research paper aims to comprehensively investigate and analyze the profound impact of advertising on consumer behavior. advertising is a pivotal element in the marketing mix, influencing consumers' attitudes, perceptions, and decision making processes. the study delves into various dimensions, including emotional appeals, cognitive responses, and the role of different advertising channels. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. the study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers.
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