Study Tv Ads Outperform Facebook For Sales It found that ads viewed on mobile devices by consumers of facebook, and bvod all generated a positive sales impact for brands. on mobile devices, the sales impact of bvod is 33 per cent. Tv advertising's short term sales impact score was 24.1% stronger than and 22% stronger than facebook. the most important new finding is the role screen coverage plays on attention and sales.
Study Tv Ads Outperform Facebook Youtube For Sales Impact This e book presents over 12 measurement success stories showcasing how leading brands have enhanced cross platform ad efficiency, share of voice, and brand affinity. learn how these brands bridge the creative and media divide, simplify outcomes measurement, and ultimately maximize roas to achieve outstanding effectiveness across the entire tv. Overall, am fm radio advertising’s emotional impact score (eis) outperformed tv advertising by 12%. these new findings validate the recently released dentsu lumen study, which revealed audio ads outperform video for attention and brand recall. Gopinath, thomas, and krishnamurthi (2014) find that emotion based ads have a greater impact on sales than attribute based ads, but the effectiveness of both ad types decreases over the product life cycle. kopalle et al. (2017) find that advertising about quality positively affects sales of high quality but not low quality brands. The lumen study squashed the myth that video ads are exceptionally more effective than audio ads. “audio ads outperform video for attention and brand recall” was the head snapper of the headline in ad age. the lumen study also revealed that audio ad formats were stunningly efficient on an attention cpm basis.
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