Bossed It The Hugo Boss Rebrand Explored Canny Creative German luxury brand hugo boss is looking to the future with a radical rethink of its direction focused on a much clearer targeting of its two brands, boss and hugo. the rethink, which amounts to a full scale rebranding complete with new logo, is being backed by two of the biggest marketing pushes in the company’s history. The ambitious and aggressive growth plan (in situ between now and 2025) will also split the hugo boss brand into two hugo and boss with new bolder typography and logos to boot. as part of that.
The Hugo Boss Rebrand Youtube Two brands, defined. the last, and arguably most crucial piece of the puzzle in hugo boss’ rebranding strategy is the clear delineation between its sister brands, hugo and boss. while both clearly strike a position of appealing to a more youthful market segment, the two lines have more clear and defined boundaries than they did in recent years. Yes, hugo boss is trying to recast itself as cool. gen z cool. even in an industry where change is a given and brand reinvention is almost an annual occurrence, the attempted turnaround is extreme. Hugo boss undertakes a rebrand. hugo boss is ushering in a new era. centered on a more playful and casual aesthetic while still nodding to the brand’s core code of dressing excellence, both of its pillars — boss and hugo — have set out to focus on a younger and more global demographic. all the proof is in its new, star studded hugo boss. Metzingen, january 28, 2022. record breaking campaign launch for boss and hugo – coverage with almost 2 billion impressions in 1 day. hugo boss successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star studded global campaigns for its brands boss and hugo on january 26. together.
Source Hugo Boss Rebrand Close To Completion Rumours Are So Far Hugo boss undertakes a rebrand. hugo boss is ushering in a new era. centered on a more playful and casual aesthetic while still nodding to the brand’s core code of dressing excellence, both of its pillars — boss and hugo — have set out to focus on a younger and more global demographic. all the proof is in its new, star studded hugo boss. Metzingen, january 28, 2022. record breaking campaign launch for boss and hugo – coverage with almost 2 billion impressions in 1 day. hugo boss successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star studded global campaigns for its brands boss and hugo on january 26. together. 2021 was a year of change. a year, where boosting boss and hugo has become our top priority to elevate brand power in the future. and while we foster a clear individual brand image for boss and hugo, we consider innovation and sustainability as common success factors. with two distinguished marketing approaches, we address the specific target. Hugo boss launches two simultaneous star studded global campaigns for its brands boss and hugo. the release is the first visual representation of this historic brand refresh. after almost 50 years, hugo boss is introducing a new logo for its core brand, boss, along with a true 360 degree rebrand across all consumer touchpoints.
Hugo Boss Rebranding On Behance 2021 was a year of change. a year, where boosting boss and hugo has become our top priority to elevate brand power in the future. and while we foster a clear individual brand image for boss and hugo, we consider innovation and sustainability as common success factors. with two distinguished marketing approaches, we address the specific target. Hugo boss launches two simultaneous star studded global campaigns for its brands boss and hugo. the release is the first visual representation of this historic brand refresh. after almost 50 years, hugo boss is introducing a new logo for its core brand, boss, along with a true 360 degree rebrand across all consumer touchpoints.
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